Monthly Archives: May 2013

How to Make Your Product Marketing Go Viral?

The world has not changed at all! And the world has changed a lot! These words hold true for marketers of our times. Marketing strategies have undergone random changes over the years. The audiences have changed. The communication mediums have changed and most importantly, the products have changed.

And what has not changed? The fact called ‘word of mouth’-the single largest boosting factor and the most successful marketing strategies of all times. And, do you know what is the modern term we use for ‘word of mouth’? It is called VIRAL . Viral marketing campaign is nothing but people talking and recommending your product to the people they know. The same old wine in a new bottle.

animated viral video maker

So, if you are ready to release your product to the world, then it’s time you call your marketers and tell them that you want your product to go VIRAL!

Now the biggest question pops up: What’s the correct way to go viral? And what is the weapon you have in your hand? Social Media? Digital Marketing? Blah..blah…blah? All these are modern tools of marketing. But remember these golden words: How much ever these buzz words take up the space, the definition of marketing has not changed with them: give the right message to the right messengers in the right environment. This will have the effect called ‘word of mouth’.

Viral marketing or viral advertising is a marketing technique that uses pre-existing social networks to produce and increase brand awareness. The marketers should produce such contents that trigger interest in individuals with good social networking presence to spread your communicative content with others in a short period of time. This means, your content has to be strong and interesting. Here comes the role of a video. Viral marketing often take the form of video clips. Because videos are something that has ample entertaining elements embedded in it. And if you are successful in creating a nice message out of it then it, is bound to be passed on to others.

viral video making companies

So, what type of video you can have? Any information on the face of earth, if given a face of art & entertainment, is bound to get liked and shared. The most successful viral videos contain humorous content and include comedy sketches and funky animations.

A viral video has the capability to make rounds and become popular through the process of internet sharing, typically through video sharing websites, social media and email. The behaviors behind viral videos, is nothing but the idea and news spread between individuals through dialogue - Word of mouth. Only the talking medium has changed and viral video is the modern form of word of mouth.

By: Team an-e-motion

The Need of a Landing Page Video

Doing your website? Or launching some prodigy product soon? So, what all do you have in your list: A great design for your site.  Good content. Kick ass video.

Of late, videos have started becoming a part of the websites. You know, ‘The Home Page Video’ which explains your product and services just in a matter of minute.

Well, so before you make one for your product or site, have you asked yourself— do you really need one? And if so, what message the video is going to give? What purpose is it going to solve?

It could be so that you just need it for the sake of doing it because everybody else is doing it. Then we suggest NOT to do it at all!! Because these product videos or explanatory videos serve a purpose and can really bring you results if you can create it beautifully and channelize it tactfully. So, if you are doing it for no good reason, then your video just lies idle and later you keep asking yourself ‘do you really need one???’

Hmmm… so before you plan a home page video for your website, do these question answer session. Take a call with your marketers and sales guys, discuss with them, know their social media and market strategies, etc, etc. You will know their difficulties and then you will understand what message the website home page video is going to give! You will know what purpose the videos are going to solve and accordingly tell your creative agency to write a story and do the video on those lines.

If you do these short rounds with your team or even with yourself, your video does not get lost. It tells exactly what it wants to say and a video on your home page makes so much more sense!

Here is a short video from team an-e-motion! Hope you enjoy!!

Explainer Video for Website Homepage

By: Team an-e-motion