We all are aware by now that new marketing strategies are on the rise. The rise and the rule of social media have changed the way we look at things. A website alone is not enough! Your website should have contents that are quicker, peppier and smarter. An explainer video is the way to go!
A website homepage should and must feature an explainer video now. We all understand the importance of an explainer video. But how many of you can afford one?
Of course it does cost to make an explainer video. But how much? On one hand, there are many studios out there who often ask for chunky prices like $10K. Result is often a great video, so it proves to be a great marketing tool. But at the end of it – the pinch can be a little hard and that price can leave a hole in your pocket. On the other hand, there are individuals out there who would charge you peanuts for doing Nothing! (like $500) Result: Your video is worth going to the trash.
So you should actually know for what all you are paying the prices. The production of explainer videos does not require a huge studio with huge manpower, and at the same time an individual is often not multi-talented in 5 or 6 different ways. A good video asks for a few experts and talents working together. Here is quick look at it: You need people who understands your product and the motto of making the video and then come up with a script. They are typically Script writers or Copywriters. You need a Visualizer who develops the look and feel of the video and an Illustrator to do the Storyboarding- a typical role for the Art Director. There should be an Animator who will do the animation and motion graphics, a voiceover artist to do the narration with a sound editing and synching expert. And finally, a music and sound mixer.
Seek for one stop studio where all these 5 things are dealt in-house, so that you do not have to run around in 5 different places with 5 individuals. This will ultimately save you money, time and headache.
A neat, smart, meaningful and effective video can be made within a very affordable budget. Do your research well. If the price fits your pocket, first and foremost: go through the artist’s or studio’s portfolio. Take review from their past clients. A confident one should be ready to share that too!
Make sure your video works and doesn’t go to trash. Love your product and at the same time, respect your money.
By: Team an-e-motion